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Options for Sharing and Distributing Video Content to Your Audience

Sharing and Distributing Video Content

So you’ve got your web video ready to go and you’re looking to get a piece of the viral marketing pie, but what now? There’s virtually no limit to the number of places that you could share and distribute your content online, but which to choose? Fortunately, there is no shortage of options to help you optimally distribute nearly any type of video, provided you know where to look.

Don’t Limit Yourself to One Outlet

Even though YouTube is hands down the most popular and significant video sharing site online, limiting yourself to just one outlet would be a dire mistake. If you want to generate SEO energy out of your marketing efforts, you want to get on board as many of the major channels for video sharing as are relevant to your content.

One such option is Flickr.com. Flickr is best known for its photo sharing capacity, but it also offers the ability to share video to anyone with a free site membership. Video content is shared more or less just like picture media, and videos can be tagged and linked to your homepage to create powerful backlinks with every submission.

Blip.TV became famous online for publishing a variety of independent shows, but it can also be used as a highly specialized means of distributing consistent content. Not only do videos here get some of the widest exposure online, they also offer content creators a piece of the advertising profit their content generates.

For all the RSS hounds out there, Truveo.com (owned by AOL) is a video search engine that allows you to submit your video content to RSS indexing, which is ideal for anyone who is trying to reach out to an audience who has an affinity for RSS content. As long as you’re submitting your content to more than one place, Truveo.com should be on your shortest to-do list.

Last but not least, Photobucket.com is one of the longest lasting, easiest to use and most popular content sharing websites online. What makes Photobucket.com unique is that it allows you to integrate e-mail marketing efforts with your video content by sending links to anyone who subscribes to your channel. While you can’t post HD videos like you can on YouTube, you do have Photobucket’s own visitor metrics to help you figure out exactly who is watching your videos and where they came from.

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